It’s been a crazy couple of months for Pure, in a good way! We started with a media tour in New York, meeting with editors from Rodale, Meredith, and Hearst, a dietician who contributes to the Today Show, and other media to talk about all things Pure including the Pure Cookbook that is coming out early next year. We also introduced them to our new Peanut Butter Ancient Grain and Cashew Coconut Pure Bars. Every editor and media personality received a Pure bamboo recipe box with Pure recipe cards and my favorite Ancient Grain recipes.
Next, we held a cocktail party and served a homemade Ancient Grains-inspired Dinner in the beautiful SCM Hospitality Suite in New York for editors and media. I demonstrated how to make a full meal with using ancient grains including a Fresh Fig, Hemp and Arugula Salad, Quinoa with Avocado Pesto, and Rum- Roasted Fruit with Popped Amaranth. The meal was deliciously indulgent and yet incredibly healthy. It was especially fun helping all the guests make their own avocado pesto to take home. We also enjoyed homemade organic sage and lemon martinis which made an enjoyable night even better!
Meanwhile, on the opposite coast, Pure has entered Costco in the Bay Area with fantastic results. The San Francisco residents are embracing our new Pure Ancient Grain multipack at their local Bay Area Costco stores. I am so grateful for this opportunity and as always, humbled by how well communities receive our Pure Products.
We also continue to grow in Safeway as out new Ancient Grain Bars have been added to the shelf and nationwide at Vitamin Shoppe where they have also added Ancient Grain bars to the original line up of Pure Fruit and Nut bars. Look for Pure at your neighborhood stores, and help us support these great retailers! It has definitely been a delightful couple of months and we are eager to see what this summer brings!