Wednesday, March 18th, 2015


Pure is honored to be one of the only nutrition bars featured in Prevention’s 100 Cleanest Packaged Foods Awards. Why? Because Pure is organic, non GMO, gluten free and made with simple ingredients. Don’t settle for less!

Wednesday, March 18th, 2015

Pure Food Cookbook Signing

I am delighted to be a part of Chicago’s Good Food Festival and Conference 2015. This amazing event celebrates and promotes real, local and sustainable food, exactly what I believe in and the inspiration behind my cookbook, Pure Food. If you are in the Chicago area this Friday or Saturday (3/20 & 3/21), please come experience delicious food, chat with me and get a signed copy of my book! The event is located at the UIC Forum 725 W Roosevelt Rd. Chicago, IL.

Thursday, March 5th, 2015

Pure Food Cookbook is Here!

It feels surreal to think that I am actually an author with a cookbook. I have worked on the Pure Food Cookbook for three years and it has finally come to life! I feel proud and excited, but mostly I hope you all love it and that it enriches your life in some way. I met with many incredible editors in New York last week and the book has been getting some fantastic press in media like Examiner, Yahoo, am New York, and YouBeauty. I also had a chance to demonstrate one of my favorite recipes from the book on Hallmark’s Home and Family Show. I showed them how to make Avocado Pesto with Linguini and Fresh Tomatoes in four easy steps! Click here to watch the episode. If you are interested in learning more about the Pure Food Cookbook and want to preview some terrific sample recipes, please visit

Pure Food Featured Recipe: Asparagus with Tumeric-Spiced Almonds

Turmeric is one of the world’s healthiest spices and has a neutral enough flavor that you can sprinkle it on just about anything. It is a spice that has been used in Indian and Asian cuisines for centuries, and recent studies have shown it to be effective in reducing inflammation, which is the precursor of many diseases. Turmeric is very high in antioxidants, ranking sixth among all spices and eighth among all foods. Its mildly bitter flavor combines wonderfully with agave and lemon juice. This dish is so hearty and beautiful that it can be served as a main course for lunch with crusty bread and olive oil and some cut-up fruit.

1 tablespoon grapeseed oil, plus more for pan
1 tablespoon agave nectar
1⁄8 teaspoon turmeric
1⁄4 teaspoon sea salt
Pinch of ground cumin
1⁄3 cup sliced almonds
1 pound asparagus, tough stems removed and cut into 3-inch pieces
1 tablespoon fresh lemon juice

1. Preheat the oven to 325°F. Grease a baking sheet with oil and set aside.

2. In a small bowl, combine the agave, turmeric, salt, and cumin. Add the almonds and stir gently to coat. Spread the almonds on the prepared baking sheet and bake until lightly golden, about 7 minutes. Set aside.

3. Heat the oil in a large heavy skillet set over medium heat. Add the asparagus and cook, stirring frequently, until just tender, about 5 minutes. Transfer the asparagus to a serving dish. Sprinkle with the lemon juice and then the almond mixture. Serve.

Thursday, February 12th, 2015

Join Me For The I Love Me Event – Live Webstream

With Valentines Day right around the corner, I am going to be a part of a very special charity event for the non-profit, Peaceful Mind Peaceful Life and I’m personally inviting you to join us online! There are still spots available to live stream the event and participate virtually.

I Love Me Event
will be held on Sunday February 15th, 2015 from 1-6pm.

At this inspirational workshop you’ll receive tips on how to find love within yourself, participate in 2 yoga sessions, and learn practical ways to find peace and stay grounded in the modern day business world.

Even though we are sold out of In-Person tickets you can sign up for the LiveStream option and watch from the comfort of your own home.

You’ll even receive the professional recording of the video to keep!

Speakers include:
Kathryn Budig, Writer & Founder of Aim True
Tara Stiles, Author & Founder of Strala Yoga
Michele Promaulayko, Author & Editor-in-Chief of Yahoo Health
Veronica Bosgraaf, Author & Founder of Pure Bar
Keri Glassman, Author & Celebrity Nutritionist
Barb Schmidt, Author & Founder of Peaceful Mind Peaceful Life

For more information on the event, click HERE.

- Veronica

Pure Food Cookbook

Have you Pre-ordered Veronica’s new cookbook, Pure Food? This seasonally arranged cookbook will help you bring more whole, real ingredients into your kitchen and replace processed foods with 120 simple plant-based recipes. It’s a great Easter or Mother’s Day gift!

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Wednesday, February 4th, 2015

Introducing 2 New Pure Bars!

I am so excited to announce the launch of two new Pure Bars this month: Our delicious, crispy Vanilla Almond Ancient Grains and our rich and creamy Peanut Butter Chocolate Chip.

What excites me most is that these are, in my opinion, the two best bars we have ever created. You see when we create bars, we think carefully about three things, how to formulate products with balanced nutrition, the right amount of calories, protein, and fiber , how to use the healthiest organic ingredients on the market, and how to make them taste so good even my kids are blown away.

These two bars meet all the criteria. The crispy Vanilla Almond bar tastes like a rice crispy treat, but it is made with organic ancient grains like quinoa, flax, amaranth and hemp and has only 150 calories, 6 grams of sugar and provides 4 grams of protein!

Our Peanut Butter Chocolate bar is just like a dessert, I swear it is a brownie, and yet it is made with real organic nut butters and dark cocoa, has only 180 calories, yet provides 6 grams of protein and 4 grams fiber!

Of course all of our Pure Products are certified organic (not just one or two ingredients) certified gluten-free, Non-GMO verified and soy and dairy free. Pure ingredients and bars withbalanced nutrition area treat everyone in your family will love. It’s almost too good to be true!! Take advantage of the awesome promotion code below to try these new bars for yourself!

- Veronica

Have you Pre-ordered Veronica’s new cookbook, Pure Food? This seasonally arranged cookbook will help you bring more whole, real ingredients into your kitchen and replace processed foods with 120 simple plant-based recipes. It’s a great Easter or Mother’s Day gift!

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Thursday, January 8th, 2015

Pure Achieves Record Growth and Media Attention

It has been quite a year for Pure! When I began making bars in my kitchen for my daughter, I wasn’t even thinking about starting a company. I was just trying to feed my family right. What I realized when I founded Pure is that there were so many others that also yearned for healthy, convenient, and delicious organic food. This response, your response, has created over 100% growth in Pure this year, and unprecedented media coverage in the most notable magazine, television and online outlets.

We are so grateful for all of you who through your commitment to healthy, organic food have made this happen, and we are excited to continue to expand our product line for you in 2015 to include even more delicious and innovative Pure bars, fruit snacks, finger snacks and weight management products.

As a mom, having access to healthy, organic food is very important to me! I still always include my kids in the testing of new products and ask mom friends for nutritional approval. Pure is pure, and committed to always being so.

My cookbook, Pure Food which launches February 17 is meant to bring more healthy food into our lives by inspiring people to get back into the kitchen to create simple and nutritious meals. We all have made a stand for healthy, organic food in 2014; let’s continue this trend and work together to create a healthier food supply in 2015!

- Veronica

What is the Media saying about Pure?

Idina Menzel’s “must haves” –Web MD

“Best Whole Grain Bar” –Real Simple

“Supermarket Stars” –Women’s Health

Winner, “Healthy Food Awards” –Fitness

“Best Choices” –Better Homes and Gardens

“Smart Swap” –Parents

“Blissful Bars” –

“Extra Yummy Standout” –Better Nutrition

“Hottest Trends, Bars” –Today’s Dietitian

“10 Best Bites” –US Magazine

Winner “Veg Picks” –VegNews

“Power Seeds” –Pilates Style

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Check out Veronica’s new cookbook Pure Food!

Read Veronica’s Blog or follow Pure on Twitter

Wednesday, December 17th, 2014

5 Things I Will Do More of Next Year

How was your 2014? What can you do to make next year even better? Taking a moment to ask yourself these questions during the busy holiday season is crucial. What we think about, we are more likely to do. Here are the things I will do more of next year:

Grow: I never want to stop learning or becoming better at the things I do. Asking questions, being intentional, having introspection are ways for me to continue to be a better wife, mother, friend and worker.

Love: What greater way is there to bring joy to your life and others? Being an introvert makes it difficult sometimes to embrace the ability to show love to others. I want to love more fully and abundantly not only as a wife, mother and friend but also spread love out into the world, to others and to nature.

Rest: As a mom this is so often neglected, but yet ironically so important to help me be the best I can. I want to truly rest more, my body as well as my mind and spirit.

Pray/Meditate: Similar to rest, but different in that you are consciously connecting with a power and energy greater than yourself. Praying puts life into perspective; it clears and sharpens the mind, and yet it is almost always the first thing to go when I am busy. Breathe deep, close your eyes and pray.

Move: Keeping physically active is as important to my mental health as it is to my physical health. Why is it we give up the things that strengthen us most when life is hectic? Research shows that as little as 10 minutes a day can have an enormously positive effect. I can do at least that!

Articulating your goals is so important. When you do, they live in your mind and whisper to you as life happens. What do you want to do more of next year?

- Veronica

Happy Holidays from all of us at Pure

I want to thank all of you for your support of Pure over the last year, and for your wonderful notes, comments and suggestions along the way. I am blessed to have such amazing customers alongside me on this journey of growing a company we can all be proud of. Many blessings to you and your family this holiday and into the new year!

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Thursday, December 4th, 2014

Top 5 Energy-Boosting Foods for Cold Weather

Today I have the privilege of sharing a guest post with you from my friend and fellow mom, Registered Dietitian Frances Largeman-Roth. I am always very interested in her ideas and what she can teach me. She has so much knowledge about eating and living better! – Veronica

It can be tough to stay focused and motivated to eat healthy and exercise when the temperature starts to dip and we’re bundled up from head-to-toe. Though you might be tempted to hit the couch and cuddle up under a warm blanket, it’s actually healthier for your body and spirit to keep moving—even when it’s freezing outside. And while those holiday treats are tempting, taking care of ourselves nutritionally is vital to combat the risk of cold and flu, and seasonal affective disorder. Here are my 5 top foods to boost energy, improve immunity and put a smile on your face. Eat up and stay healthy!

1. Eggs: The incredible egg is one of the few food sources of vitamin D, which most of us don’t get enough of in the dark winter months. A vitamin D deficiency can leave you with a weakened immune system. Whip up a tasty egg dish and make sure to keep the yolks in–that’s where the vitamin D is! Two eggs have 160IU of vitamin D.

2. Mango: In addition to a burst of vitamin C, fresh mango is loaded with beta-carotene, the precursor to vitamin A. Vitamin A is vital to a healthy immune system. One cup of sweet, juicy mango has 75% of your vitamin C for the day, and 25% of your vitamin A. Below there’s a quick recipe from my cookbook, Eating in Color. The addition of turmeric means that the smoothie also fights inflammation.

3. Walnuts: You’ve probably read that walnuts contain heart healthy fats, including ALA omega-3 fatty acids, which are great for your heart and your skin. They also contain biotin, which helps you metabolize energy from the foods you eat. Walnuts won’t give you a jolt of energy like caffeine, but they will give you a boost when added to your morning oatmeal. Stick to a 1-ounce serving, which is 14 walnut halves (185 calories).

4. Yogurt/kefir: A healthy gut helps protect you from getting sick. It’s like a safety net, but on the inside of your body. Probiotics in yogurt and kefir help to keep your gut in balance, and therefore healthy. If you can’t tolerate dairy, try other foods with probiotics, like kimchee, kombucha and sauerkraut.

5. Carbs! There’s a reason why our bodies crave carbohydrates—they are the number one fuel for our brains. And when you’re active, your body uses up your stored liver and muscles glycogen (the storage form of carbohydrates). If you don’t replenish them, you’ll feel sluggish—especially during a workout. Fuel up with complex carbohydrates, which include healthy whole grains (barley, oats, quinoa, amaranth, etc.), products made with whole grains (breads, bars, cereal, pasta), beans, potatoes, and peas.

Frances Largeman-Roth, RD, is a best-selling author and nationally recognized health expert, who has helped thousands of women across America lose weight and feel incredible with her healthy recipes and smart diet and nutrition advice. Passionate about helping people make the right choices to lead healthier, more active lives, Frances provides real world advice and motivation to reach your goals. Whether it’s choosing the best foods for a healthy pregnancy, dropping 20 pounds the right way, or learning how to incorporate more fruits, vegetables and whole grains into your meals, Frances provides the tools you need.

Recipe: Frances’ Coco-Mango Smoothie

Coco-Mango Smoothie

Makes 2 servings

Fruit of 1 large ripe MANGO, peeled, pitted, and diced
Finely grated zest and juice of 1 LIME
1 teaspoon ground TURMERIC
1 cup WATER
1 cup (100g) ICE, plus more for serving

In a blender, combine all of the ingredients and blend until smooth. Pour into 2 glasses over additional ice, if desired, and serve.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Check out Veronica’s new cookbook Pure Food!

Thursday, November 20th, 2014

Gluten-Free Quinoa Tabbouleh

Tabbouleh is a delicious and popular Lebanese dish that is traditionally made with chopped tomatoes, fresh minced parsley and mint, and chopped onion mixed with wheat bulgur or cracked wheat and drizzled with a dressing of olive oil, lemon juice and sea salt. Arguably with all of the fresh and raw ingredients, it is one of the healthiest dishes you can eat.

However, with so many people sensitive to wheat, they may be missing out on the amazing health benefits of tabbouleh because they avoid wheat products. So I decided to try to make a version of tabbouleh that substituted cooked quinoa for the wheat bulgur, and I was pleasantly surprised at how fantastic it turned out. Quinoa makes tabbouleh gluten-free and provides complete vegan protein as well. Mix that with the incredible health benefits of the other raw ingredients and you have a superstar salad that is hearty enough to be a main meal (my hubby even ate it for breakfast).

- Veronica

Recipe: Quinoa Tabbouleh

Serves 4

1 cup dry quinoa
2 cups water
1/4 tsp sea salt
1 cup chopped tomatoes
1 cup chopped parsley
1/4 cup minced mint leaves (optional)
1/2 cup chopped yellow onion
3 tablespoons olive oil
3 tablespoons fresh squeezed lemon juice
1/2 teaspoon sea salt

Place quinoa, water and 1/4 teaspoon salt in a pan and bring to a boil. Simmer and cover for 15 minutes or until water is absorbed and quinoa is soft. Let the quinoa cool for a half hour. Mix in tomatoes, parsley, mint and onion. In a separate bowl, whisk together the olive oil, lemon and salt. Drizzle over the tabbouleh and mix well. Chill and serve.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Thursday, November 6th, 2014

I Accidently Ate Vegan Yesterday

When it comes to food I am not into depriving myself. That may not make sense to some when I tell them I am a vegetarian. But I didn’t become a vegetarian “cold turkey” (excuse the pun). When my daughter became a vegetarian at age 6 for ethical reasons, I found myself cooking and eating more vegetarian foods. What started to happen was that gradually meat didn’t sound good to me anymore. I would occasionally still cook it or order it at a restaurant and it started not to taste good to me anymore either. I also found myself thinking more seriously on Anna’s perspective of killing animals for food.

My body led me down the path to vegetarianism somewhat involuntarily. The more vegetarian foods I ate, the more I craved them instead of animal foods. That, combined with rethinking my views on how we raise and eat meat in this country started me down a path that was very natural for me.

To think that I would also give up milk and eggs and *gasp* cheese, was never actually a serious thought, but lately I’ve been realizing that we hardly go through milk anymore and cheese seems to last forever or go moldy and there many days that I wake up and say to myself “I ate completely vegan yesterday!”

I listen to my body and its cravings more than ever, which are definitely changing and I’m ok with that because there are so many great vegetarian and vegan dishes to enjoy!

- Veronica

This page on our website has some of my all-time favorite vegan and vegetarian recipes (gluten free too)!

Order Veronica’s cookbook, Pure Food

Thursday, October 23rd, 2014

New York and the Pure Food Cookbook

I have to admit that I am in a bit of a state of shock. I am feeling very grateful and excited because I finally held the completed manuscript of my first book this week, the Pure Food Cookbook. I am so delighted to share this with our newsletter community first!

It has been over 3 years in the making and a wonderful learning experience as well as a test of my patience and discipline. I felt like I was back in college writing a term paper….every day! True, it was more fun because I was creating in the kitchen as well, 120 vegetarian recipes to be exact, all of which I have tested on my family and friends. Pure Food also includes pure living tips and stories about growing up in the Midwest watching my mom and grandma cook from scratch.

I had a wonderful trip to New York to share the first peek of the Pure Food Cookbook with editors from O, The Oprah Magazine, Women’s Health, Life & Style and many more. Even though the book will not be published until February, they are excited to feature recipes and ideas already!

In Pure Food, I’ve taken many of my favorites like Grandma’s Blueberry Buckle Coffeecake and replaced ingredients like wheat flour with gluten free brown rice flour, and butter with coconut oil, and cow’s milk with almond milk. I want to show my readers that we can still make our family favorites, but with better ingredients. I also encourage readers to experiment with diverse foods like amaranth for a hot cereal breakfast, and coconut flour to make indulgent gluten free coconut pancakes. There are many vegan recipes too, like when I remake my mom’s custard, vegan style!

I am passionate about getting people back in the kitchen and finding confidence there to create simple healthy meals and snacks, and that is what Pure Food is all about. If you are interested in learning more, you can read about the book and even preorder on at a very attractive price, around $13.00, a 33% discount!

- Veronica

To learn more about the Pure Food Cookbook by Veronica Bosgraaf, click here.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Wednesday, October 8th, 2014

The Perfect Halloween Treat

Does an organic, gluten free treat, made with fruit and vegetable purees and juices as well as ingredients like vegetable juice and turmeric for color instead of artificial ingredients, sound too Pure to be true? As a mom, I agree that it may sound unbelievable but trust me when I say that my kids and their friends can’t get enough of our Pure Fruit Snacks and I feel very good about that (plus they are on sale on our website right now)!

I totally understand the frustration moms feel with their kids wanting junk food while we try to feed them healthy foods. We created Pure Fruit Snacks because we want a better fruit snack option. Even most organic fruit snacks have tapioca syrup and cane sugar as the first two ingredients. Not Pure. It is my go to treat for lunches and convenient sweet snacks.

This Halloween it will also be the treat that I give out of my front door. I want to show moms and kids that real and healthy food can be delicious, and stand up for what I am so passionate about, eating real organic food.

Pure Fruit snacks are on sale on our website right now, plus you can get free shipping on orders over $39.00! This fall, let Pure Fruit Snacks help you live a little healthier and easier.

- Veronica