We’ve got a lot going on at Pure, and we want to share it with you.
Check back frequently for the latest appetizing accounts of our adventures.

Wednesday, August 29th, 2012

Veronica Bosgraaf on FitSugar TV: How to Make Pure Bars at Home

Pure Bar offers a great way to satisfy your sweet tooth by sharing one of their easy to make gluten-free bars that are family friendly. Save some money by using Pure Bar’s FitSugar TV recipe on how to make gluten free vegan bars. Invite some friends and family over and indulge in some easy to make homemade healthy snack bars.

Tuesday, July 24th, 2012

Veronica Bosgraaf Featured on FitSugar TV

Lemon Lavender Popsicle Recipe

Thursday, July 12th, 2012

Pure Bar Founder Veronica Bosgraaf on QVC

Click below to watch the Food Fest Segment

Veronica Bosgraaf alongside her Pure Bars, were featured on QVC on July 2nd, 2012. For a price of $39.96, consumers could purchase a 16-pack Pure Bar Variety pack, including flavors of Cherry Cashew, Apple Cinnamon, Wild Blueberry, and Chocolate Brownie. Pure Bars, a gluten-free, organic and wholesome snack bar were presented as a portable, kid-friendly and delicious bar available to those needing a nutritious and tasty snack option.

Monday, April 16th, 2012

The Lunchbox Fund Event Raises Over $200,000 For Impoverished Children


Rain Phoenix and Veronica

The only thing better than being able to dress up and go out for a night in New York, is to dress up and go out in New York to raise money for an amazing cause.  I was thrilled to be a part of the Lunchbox Fund Book Fair at the Peidmonte Room, Del Posto, March 21.

Topaz Page Green, who organized this event is the founder of The Lunchbox Fund.  This remarkable organization provides a daily school lunch to children in impoverished regions of South Africa.  Because many children are hungry, a lunch motivates them to come to school and learn which is the best hope to break the cycle of devastation in their lives.   This creates stronger communities and a stronger world.

Pure Bar has been a proud supporter of The Lunchbox Fund for almost two years.  We donated over 40,000 lunches last year and will donate even more this year.  Having spent time in Africa with my grandparents who were missionaries, this opportunity  touches my heart and hits close to home.  It is always a blessing to come together with friends to help support a extraordinary cause.

The Spring Book Fair featured homemade celebrity publications that were auctioned off.  There were creations from Yoko Ono, Desmond Tutu, Chuck Close, Mario Batali and more.  It was also a star studded event with celebrities like Michael Stipe, Alan Cummings, Salman Rushdie, Rain Phoenix, Helena Christensen, and Courtney Love in attendance.






The best news of all though was that the Book Fair Event raised over $200,000 for The Lunchbox Fund and that’s a lot of lunches!  I want to thank everyone who donated to this event and supported it, and especially to the Pure Bar customers who support our promotions and help us donate thousands of lunches to children who need them every year.


Friday, April 22nd, 2011

Pure Bar Announces Partnership with The Lunchbox Fund

Pure bar is very proud to announce our partnership and support of The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for extremely poor and at risk school children.

As a company inspired by the convictions of a child, we believe strongly in the potential of the world’s children to create a solid future for our planet and want to do our part to nourish them, body and mind. Help us feed thousands of school children in South Africa, where over 35% of the population is devastated by AIDS and poverty.

Learn more…

Monday, December 13th, 2010

Pure Bar at Titans of Yoga Movie Premiere

Over 450 yogis including Swami Kriyananda, Shiva Rea, Vinnie Marino, Sara Ivanhoe, Larry Payne, Gary Kraftsow and Saul David Raye attended the TITANS OF YOGA movie premiere and Yoga Month kick-off event Sept. 1 where Pure was able to satisfy the soul with our healthy treats.

Monday, December 13th, 2010

Pure Bar at Save Our Surf 2010

Pure Bars were all over Huntington Beach Pier, Surf City USA for Save Our Surf . We fueled magnificent surfers all weekend long as they paddled, surfed, swam, and became one with the ocean for charity. We also sampled our amazing organic fruit and nut Pure bars to over 3,000 innocent bystanders who choose to come out for the music, events and scenery (oh was there ever scenery) all weekend long!!

Thanks to all our Pure Bar friends who joined the masses to Save our Beautiful Surf this past weekend. We love our fans and we love our beautiful surf!

Monday, December 13th, 2010

Pure Bar at Sunset Junction

The Pure Team was at The 30th Annual Sunset Junction Street Fair to celebrate diversity and harmony, hear the latest up and coming musicians, and of course give away lots of scrumptious Pure Bars.

If you missed it this year, be sure to check it out in August 2011.

Monday, December 13th, 2010

Pure Bar at Abbot Kinney Festival

The Pure Team headed out to the Abbot Kinney Festival on Sunday, September 26th, 2010.

The festival features handcrafted local items as well as live music, food trucks and activites for kids. Pure was lucky to be a part of Whole Foods Market’s Green Scence showcasing vendors whose eco-friendly products are sold at Whole Foods Market. We were with the likes of Lifeway Kefir, popchips, Nika Water and TOMS Shoes.

Monday, December 13th, 2010

Pure Bar at LA Eco Mud Run

We got muddy in the great outdoors with the LA Eco Mud Run in August.

If you have never seen a mud run they are so fun to watch and even more fun to slosh around in, but don’t worry, we made sure to keep the Pure Bars nice and clean for anyone who wanted to sample free, organic yumminess to energize them while they ran, climbed and rolled in the mud.

Monday, December 13th, 2010

Pure Bar at Venice Eco Fest

This past summer, Pure Bar was a part of the 3rd annual Venice Eco-Fest in beautiful downtown Venice Beach California.

Over 15,000 amazing eco-friendly individuals came out to this LA’s largest outdoor FREE green festival to hear live music, see great art, and eat great vegan food like Pure Bars…there was even an ocean front parade!!

Thursday, July 15th, 2010

Pure at Venice Eco-Fest

This past weekend Pure Bar was a part of the 3rd annual Venice Eco-Fest in beautiful downtown Venice Beach California. Over 15,000 amazing eco-friendly individuals came out to this LA’s largest outdoor FREE green festival to hear live music, see great art, and eat great vegan food like Pure Bars…there was even an ocean front parade!!

We sampled all six flavors of Pure bars and handed out over 1,000 bars. Thanks to everyone who participated and came out for the fun. See you next year!!

“The Venice Eco -Fest is an event that raises eco-awareness, empowers solutions to our environmental crises, and moves people to take positive action.”
- Ed Begley Jr., Actor, Environmentalist, Venice Eco-Fest participant