Wednesday, August 29th, 2012

Veronica Bosgraaf on FitSugar TV: How to Make Pure Bars at Home

Pure Bar offers a great way to satisfy your sweet tooth by sharing one of their easy to make gluten-free bars that are family friendly. Save some money by using Pure Bar’s FitSugar TV recipe on how to make gluten free vegan bars. Invite some friends and family over and indulge in some easy to make homemade healthy snack bars.

Tuesday, July 24th, 2012

Veronica Bosgraaf Featured on FitSugar TV

Lemon Lavender Popsicle Recipe

Friday, July 20th, 2012

Veronica Bosgraaf’s Creamy Vegan Berry Smoothie on

Veronica Bosgraaf’s Creamy Vegan Berry Smoothie on

Thursday, July 12th, 2012

Pure Bar Founder Veronica Bosgraaf on QVC

Click below to watch the Food Fest Segment

Veronica Bosgraaf alongside her Pure Bars, were featured on QVC on July 2nd, 2012. For a price of $39.96, consumers could purchase a 16-pack Pure Bar Variety pack, including flavors of Cherry Cashew, Apple Cinnamon, Wild Blueberry, and Chocolate Brownie. Pure Bars, a gluten-free, organic and wholesome snack bar were presented as a portable, kid-friendly and delicious bar available to those needing a nutritious and tasty snack option.

Monday, April 16th, 2012

The Lunchbox Fund Event Raises Over $200,000 For Impoverished Children


Rain Phoenix and Veronica

The only thing better than being able to dress up and go out for a night in New York, is to dress up and go out in New York to raise money for an amazing cause.  I was thrilled to be a part of the Lunchbox Fund Book Fair at the Peidmonte Room, Del Posto, March 21.

Topaz Page Green, who organized this event is the founder of The Lunchbox Fund.  This remarkable organization provides a daily school lunch to children in impoverished regions of South Africa.  Because many children are hungry, a lunch motivates them to come to school and learn which is the best hope to break the cycle of devastation in their lives.   This creates stronger communities and a stronger world.

Pure Bar has been a proud supporter of The Lunchbox Fund for almost two years.  We donated over 40,000 lunches last year and will donate even more this year.  Having spent time in Africa with my grandparents who were missionaries, this opportunity  touches my heart and hits close to home.  It is always a blessing to come together with friends to help support a extraordinary cause.

The Spring Book Fair featured homemade celebrity publications that were auctioned off.  There were creations from Yoko Ono, Desmond Tutu, Chuck Close, Mario Batali and more.  It was also a star studded event with celebrities like Michael Stipe, Alan Cummings, Salman Rushdie, Rain Phoenix, Helena Christensen, and Courtney Love in attendance.






The best news of all though was that the Book Fair Event raised over $200,000 for The Lunchbox Fund and that’s a lot of lunches!  I want to thank everyone who donated to this event and supported it, and especially to the Pure Bar customers who support our promotions and help us donate thousands of lunches to children who need them every year.


Monday, April 16th, 2012

Pure Bar Founder Veronica Bosgraaf was featured on QVC on April 10, 2012

Watch Pure Bar Founder, Veronica Bosgraaf, tell her inspirational story about the bars that started it all.

Click here to check out her segment.

Tuesday, March 6th, 2012

Pure Bar’s charitable partner, the Lunchbox Fund prepares for the their Annual Spring Fundraiser

NEW YORK, NY (March 6, 2012) — The Lunchbox Fund (, a non-profit organization dedicated to providing a daily meal for impoverished and at-risk students in South African township high schools, announced today that it will host a preview of the unique, one-of-a-kind books, prints and book objects, hand created by a collection of artists, celebrities and newsmakers at Pace Prints from March 6th-10th. The books are scheduled to be auctioned off at a Lunchbox Fund event on March 21st at Del Posto Ristorante in New York City. Lead sponsor for the event is Dr. Nicholas Perricone, world renowned healthy aging expert and one of the country’s leading nutritionists. Other sponsors include Belvedere Vodka, Moét & Chandon, vegan snack bar Pure Bar, and global advertising agency Tribal DDB.

Continue reading the full Press Release

Friday, July 15th, 2011

Pure Bar Donates Over 40,000 Lunches to the Lunchbox Fund. Thanks Everyone!

Dear Friends,

I wanted to share this wonderful video clip from a few of the many children you have helped us provide lunches for in South Africa.

Together with your support of our Facebook “Like for a Lunch” program in June and our “Buy a Box Give a Lunch” program in May, we have already provided over 40,000 lunches to The Lunchbox Fund! Thank you so much!

Look for more promotions this fall as we work together with our customers and The Lunchbox Fund to help create a world in which no child goes hungry.

–Veronica Bosgraaf, Pure Bar Founder

Wednesday, June 8th, 2011

Pure Bar sponsors “A Spring Evening”, Charity Event Raising Over $70,000 for Impoverished Students

On May 17, 2011 Pure Bar was honored to be a part of “A Spring Evening”, The Lunchbox Fund’s annual fundraiser. This year’s event took place at Donna Karan’s Urban Zen Center in New York City, and was a joint event between The Lunchbox Fund, and their new partner, The Ubuntu Education Fund. The event was a huge success, raising over $70,000 for impoverished South African school children. It was a magical evening, punctuated with stellar performances that included musicians such as The Gift Horse Project with Karen Elson, Zac Hanson, Rain Phoenix and the legendary The Roots, as well as a sold out raffle benefitting the charities.

As one of the event’s sponsors, we were so pleased to share our passion to better the world, as well as our Pure Bars with the over 400 attendees, including notable guests Donna Karan, Salman Rushdie, Spike Jonze, Michael Stipe, Estelle, Ty Pennington, and more. But for us at Pure Bar, the most inspiring part of the evening was seeing people from all walks of life come together to help put an end to childhood hunger. We couldn’t’ think of a better way to spend a spring evening!

For event photography, visit the following photo galleries from The Billy Farrell Agency, Star Tracks Photo and

Read more about “A Spring Evening” in The Huffington Post

Tuesday, May 3rd, 2011

Pure Bar named as a Finalist in Vegetarian Times’ 2011 Foodie Awards!

Great news from Vegetarian Times!

Our beloved Pure Organic Cherry Cashew bar has been nominated for a Vegetarian Times 2011 Foodie Award in the snack bar category! We are so honored to be up for this amazing award. Voting is open to the public now through June 9, 2011, so make sure you cast your vote for Pure Bar!

As an added bonus,Vegetarian Times is giving away a $250 gift certificate to Whole Foods market to one lucky voter!

Thanks for all the support, and stay tuned for more promotions and giveaways on or Wish us luck!

To view the entire list of finalists and cast your own vote, please visit:

Friday, April 22nd, 2011

Pure Bar Announces Partnership with The Lunchbox Fund

Pure bar is very proud to announce our partnership and support of The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for extremely poor and at risk school children.

As a company inspired by the convictions of a child, we believe strongly in the potential of the world’s children to create a solid future for our planet and want to do our part to nourish them, body and mind. Help us feed thousands of school children in South Africa, where over 35% of the population is devastated by AIDS and poverty.

Learn more…

Thursday, March 10th, 2011

Pure Launches NEW Pure Naturals Line with Three Succulent New Flavors

Natural Health Bar line by Pure Bar

Pure’s dedication to delicious, simple, clean nutrition continues with our innovative new line of all natural, gluten free, vegan fruit and nut bars. Pure Naturals three delectable new flavors are packed with 5-7 grams protein and 5 grams fiber.

Dive into our thrilling new combination of nutrition and taste!!

Download Press Release (PDF)