Sure, Veronica makes Pure Bars delicious, but she also makes blog posts interesting. Follow our founder’s musings, tips, and interviews on Veronica’s Blog.

Thursday, January 8th, 2015

Pure Achieves Record Growth and Media Attention

It has been quite a year for Pure! When I began making bars in my kitchen for my daughter, I wasn’t even thinking about starting a company. I was just trying to feed my family right. What I realized when I founded Pure is that there were so many others that also yearned for healthy, convenient, and delicious organic food. This response, your response, has created over 100% growth in Pure this year, and unprecedented media coverage in the most notable magazine, television and online outlets.

We are so grateful for all of you who through your commitment to healthy, organic food have made this happen, and we are excited to continue to expand our product line for you in 2015 to include even more delicious and innovative Pure bars, fruit snacks, finger snacks and weight management products.

As a mom, having access to healthy, organic food is very important to me! I still always include my kids in the testing of new products and ask mom friends for nutritional approval. Pure is pure, and committed to always being so.

My cookbook, Pure Food which launches February 17 is meant to bring more healthy food into our lives by inspiring people to get back into the kitchen to create simple and nutritious meals. We all have made a stand for healthy, organic food in 2014; let’s continue this trend and work together to create a healthier food supply in 2015!

- Veronica

What is the Media saying about Pure?

Idina Menzel’s “must haves” –Web MD

“Best Whole Grain Bar” –Real Simple

“Supermarket Stars” –Women’s Health

Winner, “Healthy Food Awards” –Fitness

“Best Choices” –Better Homes and Gardens

“Smart Swap” –Parents

“Blissful Bars” –

“Extra Yummy Standout” –Better Nutrition

“Hottest Trends, Bars” –Today’s Dietitian

“10 Best Bites” –US Magazine

Winner “Veg Picks” –VegNews

“Power Seeds” –Pilates Style

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Check out Veronica’s new cookbook Pure Food!

Read Veronica’s Blog or follow Pure on Twitter

Wednesday, December 17th, 2014

5 Things I Will Do More of Next Year

How was your 2014? What can you do to make next year even better? Taking a moment to ask yourself these questions during the busy holiday season is crucial. What we think about, we are more likely to do. Here are the things I will do more of next year:

Grow: I never want to stop learning or becoming better at the things I do. Asking questions, being intentional, having introspection are ways for me to continue to be a better wife, mother, friend and worker.

Love: What greater way is there to bring joy to your life and others? Being an introvert makes it difficult sometimes to embrace the ability to show love to others. I want to love more fully and abundantly not only as a wife, mother and friend but also spread love out into the world, to others and to nature.

Rest: As a mom this is so often neglected, but yet ironically so important to help me be the best I can. I want to truly rest more, my body as well as my mind and spirit.

Pray/Meditate: Similar to rest, but different in that you are consciously connecting with a power and energy greater than yourself. Praying puts life into perspective; it clears and sharpens the mind, and yet it is almost always the first thing to go when I am busy. Breathe deep, close your eyes and pray.

Move: Keeping physically active is as important to my mental health as it is to my physical health. Why is it we give up the things that strengthen us most when life is hectic? Research shows that as little as 10 minutes a day can have an enormously positive effect. I can do at least that!

Articulating your goals is so important. When you do, they live in your mind and whisper to you as life happens. What do you want to do more of next year?

- Veronica

Happy Holidays from all of us at Pure

I want to thank all of you for your support of Pure over the last year, and for your wonderful notes, comments and suggestions along the way. I am blessed to have such amazing customers alongside me on this journey of growing a company we can all be proud of. Many blessings to you and your family this holiday and into the new year!

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Thursday, December 4th, 2014

Top 5 Energy-Boosting Foods for Cold Weather

Today I have the privilege of sharing a guest post with you from my friend and fellow mom, Registered Dietitian Frances Largeman-Roth. I am always very interested in her ideas and what she can teach me. She has so much knowledge about eating and living better! – Veronica

It can be tough to stay focused and motivated to eat healthy and exercise when the temperature starts to dip and we’re bundled up from head-to-toe. Though you might be tempted to hit the couch and cuddle up under a warm blanket, it’s actually healthier for your body and spirit to keep moving—even when it’s freezing outside. And while those holiday treats are tempting, taking care of ourselves nutritionally is vital to combat the risk of cold and flu, and seasonal affective disorder. Here are my 5 top foods to boost energy, improve immunity and put a smile on your face. Eat up and stay healthy!

1. Eggs: The incredible egg is one of the few food sources of vitamin D, which most of us don’t get enough of in the dark winter months. A vitamin D deficiency can leave you with a weakened immune system. Whip up a tasty egg dish and make sure to keep the yolks in–that’s where the vitamin D is! Two eggs have 160IU of vitamin D.

2. Mango: In addition to a burst of vitamin C, fresh mango is loaded with beta-carotene, the precursor to vitamin A. Vitamin A is vital to a healthy immune system. One cup of sweet, juicy mango has 75% of your vitamin C for the day, and 25% of your vitamin A. Below there’s a quick recipe from my cookbook, Eating in Color. The addition of turmeric means that the smoothie also fights inflammation.

3. Walnuts: You’ve probably read that walnuts contain heart healthy fats, including ALA omega-3 fatty acids, which are great for your heart and your skin. They also contain biotin, which helps you metabolize energy from the foods you eat. Walnuts won’t give you a jolt of energy like caffeine, but they will give you a boost when added to your morning oatmeal. Stick to a 1-ounce serving, which is 14 walnut halves (185 calories).

4. Yogurt/kefir: A healthy gut helps protect you from getting sick. It’s like a safety net, but on the inside of your body. Probiotics in yogurt and kefir help to keep your gut in balance, and therefore healthy. If you can’t tolerate dairy, try other foods with probiotics, like kimchee, kombucha and sauerkraut.

5. Carbs! There’s a reason why our bodies crave carbohydrates—they are the number one fuel for our brains. And when you’re active, your body uses up your stored liver and muscles glycogen (the storage form of carbohydrates). If you don’t replenish them, you’ll feel sluggish—especially during a workout. Fuel up with complex carbohydrates, which include healthy whole grains (barley, oats, quinoa, amaranth, etc.), products made with whole grains (breads, bars, cereal, pasta), beans, potatoes, and peas.

Frances Largeman-Roth, RD, is a best-selling author and nationally recognized health expert, who has helped thousands of women across America lose weight and feel incredible with her healthy recipes and smart diet and nutrition advice. Passionate about helping people make the right choices to lead healthier, more active lives, Frances provides real world advice and motivation to reach your goals. Whether it’s choosing the best foods for a healthy pregnancy, dropping 20 pounds the right way, or learning how to incorporate more fruits, vegetables and whole grains into your meals, Frances provides the tools you need.

Recipe: Frances’ Coco-Mango Smoothie

Coco-Mango Smoothie

Makes 2 servings

Fruit of 1 large ripe MANGO, peeled, pitted, and diced
Finely grated zest and juice of 1 LIME
1 teaspoon ground TURMERIC
1 cup WATER
1 cup (100g) ICE, plus more for serving

In a blender, combine all of the ingredients and blend until smooth. Pour into 2 glasses over additional ice, if desired, and serve.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Check out Veronica’s new cookbook Pure Food!

Thursday, November 20th, 2014

Gluten-Free Quinoa Tabbouleh

Tabbouleh is a delicious and popular Lebanese dish that is traditionally made with chopped tomatoes, fresh minced parsley and mint, and chopped onion mixed with wheat bulgur or cracked wheat and drizzled with a dressing of olive oil, lemon juice and sea salt. Arguably with all of the fresh and raw ingredients, it is one of the healthiest dishes you can eat.

However, with so many people sensitive to wheat, they may be missing out on the amazing health benefits of tabbouleh because they avoid wheat products. So I decided to try to make a version of tabbouleh that substituted cooked quinoa for the wheat bulgur, and I was pleasantly surprised at how fantastic it turned out. Quinoa makes tabbouleh gluten-free and provides complete vegan protein as well. Mix that with the incredible health benefits of the other raw ingredients and you have a superstar salad that is hearty enough to be a main meal (my hubby even ate it for breakfast).

- Veronica

Recipe: Quinoa Tabbouleh

Serves 4

1 cup dry quinoa
2 cups water
1/4 tsp sea salt
1 cup chopped tomatoes
1 cup chopped parsley
1/4 cup minced mint leaves (optional)
1/2 cup chopped yellow onion
3 tablespoons olive oil
3 tablespoons fresh squeezed lemon juice
1/2 teaspoon sea salt

Place quinoa, water and 1/4 teaspoon salt in a pan and bring to a boil. Simmer and cover for 15 minutes or until water is absorbed and quinoa is soft. Let the quinoa cool for a half hour. Mix in tomatoes, parsley, mint and onion. In a separate bowl, whisk together the olive oil, lemon and salt. Drizzle over the tabbouleh and mix well. Chill and serve.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Thursday, November 6th, 2014

I Accidently Ate Vegan Yesterday

When it comes to food I am not into depriving myself. That may not make sense to some when I tell them I am a vegetarian. But I didn’t become a vegetarian “cold turkey” (excuse the pun). When my daughter became a vegetarian at age 6 for ethical reasons, I found myself cooking and eating more vegetarian foods. What started to happen was that gradually meat didn’t sound good to me anymore. I would occasionally still cook it or order it at a restaurant and it started not to taste good to me anymore either. I also found myself thinking more seriously on Anna’s perspective of killing animals for food.

My body led me down the path to vegetarianism somewhat involuntarily. The more vegetarian foods I ate, the more I craved them instead of animal foods. That, combined with rethinking my views on how we raise and eat meat in this country started me down a path that was very natural for me.

To think that I would also give up milk and eggs and *gasp* cheese, was never actually a serious thought, but lately I’ve been realizing that we hardly go through milk anymore and cheese seems to last forever or go moldy and there many days that I wake up and say to myself “I ate completely vegan yesterday!”

I listen to my body and its cravings more than ever, which are definitely changing and I’m ok with that because there are so many great vegetarian and vegan dishes to enjoy!

- Veronica

This page on our website has some of my all-time favorite vegan and vegetarian recipes (gluten free too)!

Order Veronica’s cookbook, Pure Food

Thursday, October 23rd, 2014

New York and the Pure Food Cookbook

I have to admit that I am in a bit of a state of shock. I am feeling very grateful and excited because I finally held the completed manuscript of my first book this week, the Pure Food Cookbook. I am so delighted to share this with our newsletter community first!

It has been over 3 years in the making and a wonderful learning experience as well as a test of my patience and discipline. I felt like I was back in college writing a term paper….every day! True, it was more fun because I was creating in the kitchen as well, 120 vegetarian recipes to be exact, all of which I have tested on my family and friends. Pure Food also includes pure living tips and stories about growing up in the Midwest watching my mom and grandma cook from scratch.

I had a wonderful trip to New York to share the first peek of the Pure Food Cookbook with editors from O, The Oprah Magazine, Women’s Health, Life & Style and many more. Even though the book will not be published until February, they are excited to feature recipes and ideas already!

In Pure Food, I’ve taken many of my favorites like Grandma’s Blueberry Buckle Coffeecake and replaced ingredients like wheat flour with gluten free brown rice flour, and butter with coconut oil, and cow’s milk with almond milk. I want to show my readers that we can still make our family favorites, but with better ingredients. I also encourage readers to experiment with diverse foods like amaranth for a hot cereal breakfast, and coconut flour to make indulgent gluten free coconut pancakes. There are many vegan recipes too, like when I remake my mom’s custard, vegan style!

I am passionate about getting people back in the kitchen and finding confidence there to create simple healthy meals and snacks, and that is what Pure Food is all about. If you are interested in learning more, you can read about the book and even preorder on at a very attractive price, around $13.00, a 33% discount!

- Veronica

To learn more about the Pure Food Cookbook by Veronica Bosgraaf, click here.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Wednesday, October 8th, 2014

The Perfect Halloween Treat

Does an organic, gluten free treat, made with fruit and vegetable purees and juices as well as ingredients like vegetable juice and turmeric for color instead of artificial ingredients, sound too Pure to be true? As a mom, I agree that it may sound unbelievable but trust me when I say that my kids and their friends can’t get enough of our Pure Fruit Snacks and I feel very good about that (plus they are on sale on our website right now)!

I totally understand the frustration moms feel with their kids wanting junk food while we try to feed them healthy foods. We created Pure Fruit Snacks because we want a better fruit snack option. Even most organic fruit snacks have tapioca syrup and cane sugar as the first two ingredients. Not Pure. It is my go to treat for lunches and convenient sweet snacks.

This Halloween it will also be the treat that I give out of my front door. I want to show moms and kids that real and healthy food can be delicious, and stand up for what I am so passionate about, eating real organic food.

Pure Fruit snacks are on sale on our website right now, plus you can get free shipping on orders over $39.00! This fall, let Pure Fruit Snacks help you live a little healthier and easier.

- Veronica

Monday, September 29th, 2014

5 Easy Ways to Lower Your Energy Bill

In Michigan, we are already starting to batten down the hatches and get ready for the cold weather. After months of fair weather, open windows and smaller energy bills, we dread the change because we know that colder weather brings higher bills. No matter where you live though, there are simple ways to chip away at your energy bills. Not only will this save money, but especially if many of us change our habits, we can create a cleaner and less polluted world.

- Veronica

Wednesday, September 10th, 2014

Alkaline vs. Acidic Foods

There is a lot of buzz in the natural food world about eating the right foods to keep your blood PH alkaline rather than acidic. What we know is that certain foods release either more acidic or more alkaline chemicals into your body as they are digested, but what we don’t know for certain is how much these chemicals actually influence your body’s internal PH.

Proponents of an alkaline diet say that eating too many acidic foods can lead to an acidic internal environment in which disease thrives. Our cells become damaged by trying to compensate for the acidic environment by leaching minerals and nutrients, this leads to cell damage, decreased energy and an increased potential for heart disease and cancer.

Research has shown a connection between a diet high in alkaline foods and better overall health, we are just not sure whether that is because of the alkaline nature or the other benefits of these alkaline foods. When I look at which foods are more alkaline and which are more acidic, it makes sense that many of the alkaline foods would be better for us. Alkaline foods are all fruits and vegetables which are high in fiber and antioxidants whereas foods like white flout, processed sugar dairy, meat and processed foods are all acidic. However there are some acidic foods like blueberries and walnuts that are very healthy.

I can understand why a diet high in alkaline foods would lead to better health, but that doesn’t mean that ALL acidic foods are bad for you. To me, it is still more about eating whole, real, simple unprocessed foods more than anything else. Check out the list below of alkaline and acidic foods and let me know what you think!

- Veronica

Click here for the chart.

Source: Dr. Ben’s Mindset

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Wednesday, August 27th, 2014

Curried Sweet Potato Fries with Greek Yogurt Dill Sauce

A few weeks ago I was in a restaurant and ordered the “Sweet Potato Fries”. I had visions of crispy chewy thick strips of well-seasoned, slightly browned sweet potatoes. Instead, I received orange waffle chips out of a bag that were pretty much potato chips. Ugh! As I often do, I started thinking about how to make my own and do it better than a restaurant (not too hard it seems these days!). I created a nutritionally balanced recipe that combines my favorite things; curry, yogurt, olive oil, dill, lemon juice and sea salt with delicious sweet potatoes.

What I love about this recipe is that every ingredient is good for you. It is also balanced, providing protein from the yogurt, and fiber, healthy carbs and antioxidants from the sweet potatoes and spices. And even though we are calling them “fries” they are baked with olive oil and curry. Also, don’t worry; they will blow away any french fry in taste as well. My kids scarf these down faster than I can make them, so even though I wrote the recipe per sweet potato, I always bake big batches.

- Veronica

Curried Sweet Potato Fries with Greek Yogurt Dill Sauce

Serves 1-2

1 large sweet potato (washed and dried thoroughly)

2 teaspoons tapioca starch (flour)
2 teaspoons olive oil
1 teaspoon sea salt
1 teaspoon curry
For the Yogurt Sauce
1/2 cup plain Greek yogurt
3 teaspoons olive oil
1 tablespoon fresh dill
2 teaspoons lemon juice

Preheat the oven to 425˚F. Chop the sweet potato into half inch thick strips or “fries”. Place the strips in a bowl and sprinkle with the tapioca starch. Mix well. Add the olive oil and mix until all strips are coated. Add the sea salt and curry and stir until evenly coated. Place the strips on a lightly greased baking sheet so they are not touching each other. Bake for 10 to 12 minutes, flip them over and bake for 10 to 12 minutes more.

Meanwhile, combine the yogurt, olive oil, dill and lemon juice in a bowl. Mix well.
Remove fries from the oven and serve warm or at room temp with the yogurt sauce.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Thursday, August 14th, 2014

Sacha Inchi, the Next New Superfood?

I like to refer to sacha inchi as the best ingredient nobody knows about. I was introduced to it two years ago at Natural Products Expo West, and was intrigued by its stellar nutritional benefits as well as how it is produced in a sustainable and fair way, helping many families to thrive in the regions where it is grown. In fact, I was so impressed that I decided to use sacha inchi protein in our Cashew Coconut Pure Bar!

The vine-like sacha inchi plant is native to Peru and the rainforest area, and produces a fruit which contains the nutty sacha inchi seed, also called the mountain peanut or Inca peanut. This seed is highly nutritious, loaded with protein, omega 3 fatty acids, fiber, vitamin A and vitamin E. It is often roasted and seasoned to provide a delicious snack. The seed is also ground for protein and cold pressed into oil that can be substituted for olive oil in dressings and recipes, although I don’t recommend heating it because it is fragile and can easily break down.

For more information on this incredible superfood, and to experience it in our Cashew Coconut bar, see the links below!

- Veronica

Learn More about Sacha Inchi

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Wednesday, July 30th, 2014

Avocado Mousse Recipe from Kathryn Budig

Guest Blogger and Pure Ambassador Kathryn Budig shares this fun and healthy recipe with our Pure community this week.

This is definitely one of those “Don’t knock it until you try it” recipes! Who knew a vegan desert could be the highlight of your summer menu? With this tasty avocado mousse, perfect for a hot summer day, you’ll have the best and healthiest cook out in town! It’s delicious, full of omega fatty acids, bright and honestly kinda quirky. If you’re serving to people who will freak out at the sight of green just add cacao powder and tell them it’s chocolate pudding. They’ll never know! :)

For more information on Kathryn Budig head over to her website,

Avocado Mousse

Ingredients (serves 2):

2 ripe avocados, peeled and pitted
juice of 4 limes
3 T raw blue agave
1.5 T raw cacao nibs (optional)

Place all ingredients in blender and blend until smooth. Serve.

For recipes, tips and creative ideas check out our Instagram and Pinterest pages