Veronica’s Story

Veronica Bosgraaf, Pure Bar Founder

When my daughter was six, we went to a petting zoo.

At the dinner table, she made the connection between the chicken on her plate and the animals that she had held. It was then that she made the decision to become a vegetarian.

I recognized this as an opportunity for us to explore a new way of eating together. There clearly was a lack of healthy vegetarian snacks in grocery stores, so we decided to create one of our own. Our requirements were stiff. We would only use real ingredients, organic fruits and healthy nuts untouched by harmful herbicides and pesticides. No refined sugars, no chemicals, no genetically-modified stuff. We wanted ingredients rich in antioxidants, vitamins, and omega-3 fats. Most importantly, it had to taste amazing.
After all, she was six.

Following hundreds of hours in the kitchen and dozens of dinner-table taste-tests, we perfected our recipes. We shared them with friends and family. They passed them to even more people. There was excitement about a bar that was cooked up in a kitchen instead of created in a lab. What I fed my daughter as a tasty, healthy snack had suddenly taken on a life of its own.

Pure Organic bars were born.


We love that we have the opportunity to share the deliciousness of Pure with the planet. Although our bars are suitable for vegetarians and vegans, they’re superb nutrition for every appetite. Try a bite and help us to spread healthy around. And be sure to bring one on your next trip to the petting zoo.