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Post Image February 12th, 2015
Join Me For The I Love Me Event – Live Webstream

With Valentines Day right around the corner, I am going to be a part of a very special …Read More

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Post Image February 4th, 2015
Introducing 2 New Pure Bars!

I am so excited to announce the launch of two new Pure Bars this month: Our delicious, crispy …Read More

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Thursday, February 12th, 2015

Join Me For The I Love Me Event – Live Webstream

With Valentines Day right around the corner, I am going to be a part of a very special charity event for the non-profit, Peaceful Mind Peaceful Life and I’m personally inviting you to join us online! There are still spots available to live stream the event and participate virtually.

I Love Me Event
will be held on Sunday February 15th, 2015 from 1-6pm.

At this inspirational workshop you’ll receive tips on how to find love within yourself, participate in 2 yoga sessions, and learn practical ways to find peace and stay grounded in the modern day business world.

Even though we are sold out of In-Person tickets you can sign up for the LiveStream option and watch from the comfort of your own home.

You’ll even receive the professional recording of the video to keep!

Speakers include:
Kathryn Budig, Writer & Founder of Aim True
Tara Stiles, Author & Founder of Strala Yoga
Michele Promaulayko, Author & Editor-in-Chief of Yahoo Health
Veronica Bosgraaf, Author & Founder of Pure Bar
Keri Glassman, Author & Celebrity Nutritionist
Barb Schmidt, Author & Founder of Peaceful Mind Peaceful Life

For more information on the event, click HERE.

- Veronica

Pure Food Cookbook

Have you Pre-ordered Veronica’s new cookbook, Pure Food? This seasonally arranged cookbook will help you bring more whole, real ingredients into your kitchen and replace processed foods with 120 simple plant-based recipes. It’s a great Easter or Mother’s Day gift!

For recipes, tips and creative ideas check out our Instagram and Pinterest pages


Wednesday, February 4th, 2015

Introducing 2 New Pure Bars!

I am so excited to announce the launch of two new Pure Bars this month: Our delicious, crispy Vanilla Almond Ancient Grains and our rich and creamy Peanut Butter Chocolate Chip.

What excites me most is that these are, in my opinion, the two best bars we have ever created. You see when we create bars, we think carefully about three things, how to formulate products with balanced nutrition, the right amount of calories, protein, and fiber , how to use the healthiest organic ingredients on the market, and how to make them taste so good even my kids are blown away.

These two bars meet all the criteria. The crispy Vanilla Almond bar tastes like a rice crispy treat, but it is made with organic ancient grains like quinoa, flax, amaranth and hemp and has only 150 calories, 6 grams of sugar and provides 4 grams of protein!

Our Peanut Butter Chocolate bar is just like a dessert, I swear it is a brownie, and yet it is made with real organic nut butters and dark cocoa, has only 180 calories, yet provides 6 grams of protein and 4 grams fiber!

Of course all of our Pure Products are certified organic (not just one or two ingredients) certified gluten-free, Non-GMO verified and soy and dairy free. Pure ingredients and bars withbalanced nutrition area treat everyone in your family will love. It’s almost too good to be true!! Take advantage of the awesome promotion code below to try these new bars for yourself!

- Veronica

Have you Pre-ordered Veronica’s new cookbook, Pure Food? This seasonally arranged cookbook will help you bring more whole, real ingredients into your kitchen and replace processed foods with 120 simple plant-based recipes. It’s a great Easter or Mother’s Day gift!

For recipes, tips and creative ideas check out our Instagram and Pinterest pages


Thursday, January 8th, 2015

Pure Achieves Record Growth and Media Attention

It has been quite a year for Pure! When I began making bars in my kitchen for my daughter, I wasn’t even thinking about starting a company. I was just trying to feed my family right. What I realized when I founded Pure is that there were so many others that also yearned for healthy, convenient, and delicious organic food. This response, your response, has created over 100% growth in Pure this year, and unprecedented media coverage in the most notable magazine, television and online outlets.

We are so grateful for all of you who through your commitment to healthy, organic food have made this happen, and we are excited to continue to expand our product line for you in 2015 to include even more delicious and innovative Pure bars, fruit snacks, finger snacks and weight management products.

As a mom, having access to healthy, organic food is very important to me! I still always include my kids in the testing of new products and ask mom friends for nutritional approval. Pure is pure, and committed to always being so.

My cookbook, Pure Food which launches February 17 is meant to bring more healthy food into our lives by inspiring people to get back into the kitchen to create simple and nutritious meals. We all have made a stand for healthy, organic food in 2014; let’s continue this trend and work together to create a healthier food supply in 2015!

- Veronica

What is the Media saying about Pure?

Idina Menzel’s “must haves” –Web MD

“Best Whole Grain Bar” –Real Simple

“Supermarket Stars” –Women’s Health

Winner, “Healthy Food Awards” –Fitness

“Best Choices” –Better Homes and Gardens

“Smart Swap” –Parents

“Blissful Bars” –Examiner.com

“Extra Yummy Standout” –Better Nutrition

“Hottest Trends, Bars” –Today’s Dietitian

“10 Best Bites” –US Magazine

Winner “Veg Picks” –VegNews

“Power Seeds” –Pilates Style

For recipes, tips and creative ideas check out our Instagram and Pinterest pages

Check out Veronica’s new cookbook Pure Food!

Read Veronica’s Blog or follow Pure on Twitter


Wednesday, December 17th, 2014

5 Things I Will Do More of Next Year

How was your 2014? What can you do to make next year even better? Taking a moment to ask yourself these questions during the busy holiday season is crucial. What we think about, we are more likely to do. Here are the things I will do more of next year:

Grow: I never want to stop learning or becoming better at the things I do. Asking questions, being intentional, having introspection are ways for me to continue to be a better wife, mother, friend and worker.

Love: What greater way is there to bring joy to your life and others? Being an introvert makes it difficult sometimes to embrace the ability to show love to others. I want to love more fully and abundantly not only as a wife, mother and friend but also spread love out into the world, to others and to nature.

Rest: As a mom this is so often neglected, but yet ironically so important to help me be the best I can. I want to truly rest more, my body as well as my mind and spirit.

Pray/Meditate: Similar to rest, but different in that you are consciously connecting with a power and energy greater than yourself. Praying puts life into perspective; it clears and sharpens the mind, and yet it is almost always the first thing to go when I am busy. Breathe deep, close your eyes and pray.

Move: Keeping physically active is as important to my mental health as it is to my physical health. Why is it we give up the things that strengthen us most when life is hectic? Research shows that as little as 10 minutes a day can have an enormously positive effect. I can do at least that!

Articulating your goals is so important. When you do, they live in your mind and whisper to you as life happens. What do you want to do more of next year?

- Veronica

Happy Holidays from all of us at Pure

I want to thank all of you for your support of Pure over the last year, and for your wonderful notes, comments and suggestions along the way. I am blessed to have such amazing customers alongside me on this journey of growing a company we can all be proud of. Many blessings to you and your family this holiday and into the new year!

For recipes, tips and creative ideas check out our Instagram and Pinterest pages